Market Research
Project scope
Categories
Market research Marketing strategySkills
marketing strategies target marketWe want students to help us build a marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.
The main questions we’d like students to help us answer are the following:
- How should we promote our company?
- What channels should we utilize?
- What budget is appropriate for advertising?
- What messaging should we use?
About the company
Ridar Systems has developed a cloud-based mobile solution which allows two-wheelers (motorcycles & bicycles) to be part of the connected car conversation.
Ridar utilizes existing hardware (smartphone) as well as existing infrastructure (3G/4G/5G) to optimize the locations of both driver & rider.
When a driver and rider are approaching the same geographic location, Ridar Systems' robust predictive algorithm notifies the driver when the rider is ~5 seconds from their predicted path of travel.
From the rider-side of this equation, there is no UX/HMI to distract them--all visible data can be seen after a ride is completed. This data includes number of miles ridden, total time ridden and, most importantly, how many times this rider has been detected by a driver.
As motorcycle & bicycle enthusiasts, we at Ridar Systems understand the dangers sharing a road with much larger vehicles and the fact that we are not always visible to those drivers.