The main goal for the project is to create engaging and culturally relevant content for LuvBay Afrobeat Music Talk Radio's online platform. This will involve several different steps for the students, including:

- Researching and understanding the target audience and the African-Caribbean and Diasporic Communities.

- Writing scripts for radio programs/shows that focus on history, culture, geography, music, and cultural cuisines.

- Creating content for educational programs and live events.

- Collaborating with the production team to ensure the content aligns with the station's mission and values.

By the end of the project, students should complete the following tasks:

- A series of well-researched and engaging radio program scripts.

- Content for educational programs and live events that align with the station's mission.

- Collaborative work with the production team to ensure content quality and relevance.

Final deliverables:

- A portfolio of written content for radio programs and events.

- A presentation outlining the research and creative process for the content creation.

The student will work directly with the marketing team, and any assistance required will be rendered for the completion and success of the project.