Selkirk College
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Market Research Strategist

Closed
ugo.photography
ugo.photography
Toronto, Ontario, Canada
Lindsay Ugo
Lindsay Ugo
Business Partner and Manager
(4)
3
Project
Academic experience
60 hours of work total
Learner
Canada
Intermediate level

Project scope

Categories
Data analysis Market research Competitive analysis Marketing analytics
Skills
marketing research wedding photography target market market research research
Details

Our wedding photography company is seeking to advance and grow. We have recently returned to Toronto after living abroad for many years; therefore we want to better understand our target market and audience as well as the overall wedding photography market so we can uniquely position ourselves within our industry.

The research will include:

  • Target market research
  • Industry size and market potential
  • Competitive landscape
  • Strategic positioning of our brand

We are seeking a marketing research student who can effectively analyze the above research and make valuable recommendations to our company in order to move forward in a saturated market.

Deliverables
No deliverables exist for this project.
Mentorship

We will be extremely accessible to students and willing to assist in any way we can.

About the company

Company
https://ugophotograph.com/
Toronto, Ontario, Canada
2 - 10 employees
Consumer goods & services, Events services

Our company, Ugo Photography, is a lifestyle and wedding photography studio based in Toronto, ON. We specialize in timeless and elegant curated events in Southern Ontario and European wedding destinations. We lived in Spain for close to 10 years and moved home in 2017. From a business standpoint; therefore, we are still quite a new company here in Toronto in a very competitive market. Our goals include growing our company and marketing our business in a more effective way in the Toronto wedding market.