Selkirk College
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Growth Marketing Intern

Open Opened on June 8, 2025
Main contact
Mimicry Marketing
Mimicry Marketing
Hamilton, Ontario, Canada
Mizan Ahmed
Employer
(1)
Portals
(1)
View all
Project
60 hours per learner
Learner
Anywhere
Advanced level

Project scope

Categories
Communications Copy writing Digital marketing Marketing strategy Market research
Skills
target audience planning market trend newsletters ideation user feedback competitive analysis writing editing market research
Details

What You'll Do

  • ✍️ Write and solve weekly business challenges based on real business problems.
  • 🧠 Break down your thinking process in newsletters, social posts, and slides, showing your strategy and creativity.
  • 📣 Support audience growth on TikTok and LinkedIn by turning challenge solutions into content.
  • 📈 Experiment with growth strategies to attract our first 100 subscribers and beta testers.
  • 💡 Help build our customer base by identifying student pain points and shaping our MVP offering.

What We're Looking For

  • You’ve participated in business case competitions (e.g. DECA, JDCC, or external company-hosted cases).
  • You love solving business problems and coming up with creative strategies.
  • You’re comfortable writing, researching, and turning ideas into clear, engaging content.
  • Bonus: Experience with TikTok, newsletter writing, or marketing projects.

What You’ll Get

  • Real-world business growth experience, with a public-facing portfolio to show for it.
  • Mentorship and 1:1 support from Mimicry’s founder.
  • A chance to shape a startup’s launch.
Deliverables

During this project, you will be expected to complete the following tasks and deliverables:

1. Market Research + Process

  • Identify business challenges your favourite businesses and brands are facing and how you can help them solve them
  • Identify the deliverable expectations of your business challenge (solve this business challenge on a budget of $$$, improve our marketing strategy, help us with our GTM strategy, etc.)
  • Deliverable: A weekly business challenge identified and a process/rubric to solve it

2. Weekly newsletters

  • Solve the business challenge that you identified in a PowerPoint format (Canva works well)
  • Record your process of solving the challenge in a newsletter format (we'll be sharing your process on our website and socials!)
  • Write a LinkedIn post that we can post on Mimicry's page about your solution
  • Deliverable: Your business challenge solution deck, a Google Doc draft of your newsletter, and a draft of your LinkedIn post

3. Audience engagement feedback

  • Monitor newsletter engagement data (open rates, clicks, replies) with the Mimicry team and suggest improvements.
  • Deliverable: Short reflection notes on what’s working and potential adjustments (shared during team check-ins).
Mentorship
Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
https://www.tiktok.com/@mimicrymarketing
Hamilton, Ontario, Canada
0 - 1 employees
Education
Representation
Minority-Owned

Mimicry is a growing social media-based platform that helps Canadian post-secondary business students navigate their internship journeys — from landing their first role to excelling once they’re on the job.

We share practical, relatable content on topics like resume writing, interview preparation, and tips for succeeding during an internship. The page was started by our founder in December 2024 while on his own internship hunt, with the goal of making the process more transparent and accessible for other students.

Today, Mimicry is expanding its reach to provide even more actionable resources and shifting towards an online case competition format to provide students with hands-on work experience for real-world business challenges.