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Graphic Design Project: Fintech Branding Kit and Visual Assets

Open
Wouessi Inc.
Wouessi Inc.
Toronto, Ontario, Canada
Rodrigue Fouafou
Rodrigue Fouafou
He
CEO and Founder
(114)
6
Project
Academic experience
450 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
UI design UX design Graphic design Branding & style guides Digital marketing
Skills
target audience infographics branding digital assets financial technology (fintech) typography graphic design communication
Details

Wouessi Inc. is seeking to establish a strong and cohesive brand identity within the competitive fintech industry. The project aims to develop a comprehensive branding kit and visual assets that will enhance Wouessi's digital presence and ensure consistent communication across all platforms. This initiative is crucial for engaging audiences effectively and solidifying Wouessi's position in the market. The project will involve researching current fintech branding trends, analyzing Wouessi's brand values, and creating a set of visual guidelines and assets that reflect the company's mission and vision. The branding kit will serve as a foundation for all future marketing and promotional efforts, ensuring that Wouessi's brand is easily recognizable and resonates with its target audience.

Deliverables

Expected outcomes:

  • Enhanced Brand Identity: A fully designed branding kit, including logo variants, typography guidelines, and color palettes.
  • Improved Marketing Materials: Ready-to-use templates and digital assets that resonate with a fintech audience.
  • Clear Communication of Fintech Concepts: visual storytelling through infographics and pitch deck templates.
  • Reusable and Scalable Assets: Designs adaptable for future campaigns and platforms.

Expected deliverables:

  1. Branding KitLogo Variants: Branding Guidelines: Fonts, color palettes, logo usage rules, and visual identity rules.
  2. Social Media TemplatesTemplates for LinkedIn, Instagram, and Twitter posts.Banner designs for campaigns.
  3. InfographicsInfographics explaining fintech concepts like blockchain, AI in finance, and digital wallets.
  4. Marketing MaterialsDigital ad banners for online campaigns. A professional pitch deck template for fintech partnerships.
  5. Reporting and Recommendations: A final branding and design report summarizing the assets created and recommendations for implementation.
Mentorship
Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

No poverty

About the company

Company
https://wouessi.com
Toronto, Ontario, Canada
11 - 50 employees
It & computing
Representation
Minority-Owned

Welcome to Wouessi Inc.
Driving Global Innovation Through Digital Excellence

At Wouessi, we bridge the gap between cutting-edge technology and transformative business solutions. As a Toronto-based AI and technology firm, we harness innovation, collaboration, and mentorship to redefine the future of work and digital excellence.

Our Mission
Empowering businesses worldwide by delivering tailored, impactful solutions in:
βœ… Artificial Intelligence
βœ… Machine Learning
βœ… Digital Transformation

Through strategic partnerships with academic institutions and talent platforms like Riipen, we connect with diverse, innovative minds to tackle real-world challenges, shape industries, and set new standards for operational excellence.

Our Vision & Mission
🌍 Vision: To create a borderless world where digital innovation knows no limits.
πŸš€ Mission: To become a global leader in driving transformative initiatives that empower organizations and foster long-term growth through innovation, mentorship, and collaboration.

About Us
Founded by Rodrigue Fouafou, Wouessi Inc. has successfully scaled its operations by partnering with over 500 students and global talent. We take pride in our collaboration with Riipen, where our project-based internships offer real-world learning opportunities while driving operational success.

Our team of industry professionals and student interns brings a wealth of creativity, technical expertise, and diverse perspectives to every project. From AI-powered solutions to strategic consulting, we are committed to elevating our clients’ experiences and outcomes.

Why Wouessi?
πŸ† Riipen Employer of the Month – Recognized for our commitment to mentorship and innovation.
πŸŽ“ Global Reach – Partnered with 50+ universities worldwide to connect with top-tier talent.
πŸ’‘ Proven Success – Completed 300+ projects in AI, software development, and business management.
πŸ“ˆ Impact-Driven – Achieved a 25% improvement in project completion rates through Riipen collaborations.
πŸš€ Career Growth – Helped interns transition into leadership roles, including our current COO and Technical Director.

Get in Touch
πŸ“§ Email: Info@wouessi.com
🌍 Website: https://wouessi.com