Our company advertises thousands of products online. We hope to revamp our marketing strategy to attract more customers.

We want students to help us build a marketing plan to grow and engage our target market.

This will involve several different steps for the students, including:

• Familiarizing themselves with our current marketing goals and strategies.
• Researching how customers perceive our brand and marketing.
• Recommending new channels we should use for promotion.
• Identifying an appropriate budget for advertising.

Bonus steps in the process would also include:

• Recommending updates to our messaging that can better explain our value proposition.

By the end of the project, students should demonstrate:

• Familiarity with our marketing goals and strategies
• Understanding of customer perceptions of our brand
• Recommendations for new promotion channels
• Identification of an advertising budget

Final deliverables should include

• A final report needs to be submitted to the company
• A brief 10 minutes presentation that highlights the suggestion and marketing pan

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our products and services
• Our current marketing strategies and marketing plan
• Input on choices, problems or anything else the students might encounter.
• Meetings with the team