Strategic Marketing Plan for Brand Growth

Closed
CPM tools Industries inc
Brampton, Ontario, Canada
Director Production and Product Development
(4)
4
Project
Academic experience
80 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Competitive analysis Marketing strategy
Skills
strategic marketing market trend brand awareness market analysis marketing planning consumer behaviour marketing market share management
Details

CPM Tools Industries Inc. aims to enhance its brand presence and capture a larger market share within its target demographic over the next fiscal year. The company seeks a strategic marketing plan that leverages current market trends and consumer behavior insights. The project involves analyzing the existing market landscape, identifying key opportunities for growth, and developing a comprehensive strategy that aligns with the company's goals. Learners will apply marketing theories and frameworks learned in class to assess the competitive environment and consumer preferences. The project will focus on creating actionable marketing tactics that can be implemented within a defined budget and timeline. By the end of the project, the team should have a clear understanding of how to effectively position CPM Tools Industries Inc. in the market to achieve its objectives.

Deliverables

The project deliverables include a detailed marketing plan document that outlines the proposed strategies and tactics. This document should include a market analysis, target demographic profile, and a step-by-step implementation plan. Additionally, a presentation summarizing the key findings and recommendations will be prepared for CPM Tools Industries Inc.'s management team. The deliverables should demonstrate a clear path to increasing brand awareness and market share.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Industry, innovation and infrastructure

About the company

Company
Brampton, Ontario, Canada
2 - 10 employees
Construction, engineering & trades, Technology
Representation
Indigenous-Owned

CPM Industries is the brainchild of Mr. Anand Mundhava, a Mechanical Engineer by profession. During his career spanning 25 years in various engineering companies, it struck him that these companies are investing a huge amount of money in various tool inventories. Mr. Mundhava was determined to shoulder the responsibility of solving this acute problem. He came up with a concept to design and develop a single, multi-purpose tool that would cater to all general maintenance needs. To actualize this dream, which he felt was a handsome opportunity, he resigned from his managerial designation in a multi-national company having a presence in the US, UK, and India.
Post-resignation, Mr. Mundhava completely dedicated himself to innovative engineering. His failures did not deter him from further diligence. He had an ever-increasing zeal to develop a tool that should be self-adjustable and should be usable to tighten and loosen Hex head bolts from 6 to 25 mm.
Mr. Mundhava’s team’s research and development activities have resulted in competitive products as regards quality and performance and a boundless knowledge for the design and development of high-performance, multi-purpose hand tools. After overcoming 300 failed attempts, the team eventually achieved the rare distinction of being the first manufacturer in the world to develop a 55-in-1, self-adjustable tool, termed as the CRAB. This tool promises heavy-duty, long-lasting reliability for several repair tasks. It can be easily accommodated in a toolbox, glove compartment, or emergency kit. It has application in several industries such as Aerospace, Automotive, Engineering, Household Maintenance, Boating and Gardening Equipment maintenance, among others.
To copyright the tool, Mr. Mundhava completed the design registration and trademark registration. At this juncture, he laid the foundation of CPM Industries. The company had filed the patent for CRAB at the national and international levels. The company has now emerged as a specialist of innovative, multi-purpose hand tools and is acknowledged as a professional brand.
The company had manufactured a pilot batch of a finite number of tools for testing and market response. It received a very promising response at the global level. Further, it began the batches of commercial production. It continues its investment in manufacturing and wants to continue its position as a favorite tool supplier of customers.
CPM Industries is being showered with awards for its innovative product, CRAB. Some of the recent awards are the following:
• The honorable Chief Minister of Gujarat, Mr. Vijay Rupani, felicitated the company at the Grand Education Fair to all startup team members of the Gujarat Technological University.
• The honorable Education Minister of Gujarat, Mr. Bhupendrasingh Chudasama, disbursed 10 lakh rupees to the company for the prototype development fund under the startup scheme through incubation of the Gujarat Technological University.
• CRAB won the first prize at the India Innovation Science Festival at Chennai, which was organized by AICTE.
• CRAB won the second prize at the .inc program, which was organized by Claris Life Science Ltd.
• Mr. Mundhava was the Indian representative at the Global Innovation Festa in South Korea. He signed a Memorandum of Understanding (MoU) with the Government of South Korea regarding an Idea Exchange program between India and South Korea.
CPM’s motive is not only to manufacture great products but also make those that surpass the needs of the professionals who use them on a daily basis. We ensure that our quality is as high as our customers. We make it a point that the precision, performance, and durability of our hand tools are the same as that our customers maintain while producing their products. To attain this aim, we choose only high-quality materials and implement superior workmanship.
We are the only major tool manufacturer that invests in invention when compared at the global level. Our hand tool products are unparalleled throughout the world.
The nomenclature of CPM indicates that it is a family derived name. C stands for Chandrikaben, Mr. Mundhava’s mother; P stands for Popatlal, Mr. Mundhava’s father; and M stands for the surname, Mundhava. Thus, CPM is not just an industry name but a family name. We consider it our family responsibility to uphold the tradition of manufacture of highest-quality, innovative hand tools.
Mr. Anand Mundhava would like to be pioneer for revolution of hand tool industries and with to create employment through manufacturing units in different location in India.

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