U.S. Market Expansion – Feasibility, Strategy & Competitive Positioning
Project scope
Categories
Market research Competitive analysis Market expansion Marketing strategy Law and policySkills
business objectives digital transformation competitive analysis planning market analysis feasibility studies strategic planning market research international business developmentWouessi Inc. is looking to expand its operations into the U.S. market, a strategic move that requires careful planning and analysis. The project involves conducting a comprehensive feasibility study to assess the potential opportunities and challenges in the U.S. market. The goal is to develop a market entry strategy that aligns with Wouessi's business objectives and resources. Additionally, the project will include creating a competitive positioning framework to help Wouessi differentiate itself from existing competitors in the U.S. This project provides an opportunity for learners to apply their knowledge of market analysis, strategic planning, and competitive analysis. The tasks are closely related and can be completed by a team of learners specializing in business administration or marketing. The project is designed to be completed within 80 hours.
Scope of Work:
- Conduct industry research on IT consulting, automation, and digital transformation trends.
- Perform detailed competitor benchmarking to identify strengths, gaps, and opportunities.
- Analyze regulatory, legal, and tax implications of U.S. market entry.
- Explore entry models: direct entry, strategic alliances, acquisitions, or franchising.
- Develop a dynamic market entry strategy, including pricing models, marketing, and distribution.
Updated Deliverables:
- U.S. Market Feasibility & Competitor Analysis (12-15 pages) – industry landscape, competitor insights, regulatory overview
- Strategic Market Entry & Positioning Plan (6-8 pages) – business models, value proposition, and risk assessment
- Executive Summary Presentation (10-12 slides) – key insights, market potential, and next steps
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Welcome to Wouessi Inc.
Driving Global Innovation Through Digital Excellence
At Wouessi, we bridge the gap between cutting-edge technology and transformative business solutions. As a Toronto-based AI and technology firm, we harness innovation, collaboration, and mentorship to redefine the future of work and digital excellence.
Our Mission
Empowering businesses worldwide by delivering tailored, impactful solutions in:
✅ Artificial Intelligence
✅ Machine Learning
✅ Digital Transformation
Through strategic partnerships with academic institutions and talent platforms like Riipen, we connect with diverse, innovative minds to tackle real-world challenges, shape industries, and set new standards for operational excellence.
Our Vision & Mission
🌍 Vision: To create a borderless world where digital innovation knows no limits.
🚀 Mission: To become a global leader in driving transformative initiatives that empower organizations and foster long-term growth through innovation, mentorship, and collaboration.
About Us
Founded by Rodrigue Fouafou, Wouessi Inc. has successfully scaled its operations by partnering with over 500 students and global talent. We take pride in our collaboration with Riipen, where our project-based internships offer real-world learning opportunities while driving operational success.
Our team of industry professionals and student interns brings a wealth of creativity, technical expertise, and diverse perspectives to every project. From AI-powered solutions to strategic consulting, we are committed to elevating our clients’ experiences and outcomes.
Why Wouessi?
🏆 Riipen Employer of the Month – Recognized for our commitment to mentorship and innovation.
🎓 Global Reach – Partnered with 50+ universities worldwide to connect with top-tier talent.
💡 Proven Success – Completed 300+ projects in AI, software development, and business management.
📈 Impact-Driven – Achieved a 25% improvement in project completion rates through Riipen collaborations.
🚀 Career Growth – Helped interns transition into leadership roles, including our current COO and Technical Director.
Get in Touch
📧 Email: Info@wouessi.com
🌍 Website: https://wouessi.com