Hello I am trying to build my brand and increase awareness for culturally responsive therapy. I am seeking to do this by increasing my visibility with the public.

The main goal for the project is to increase the number of racially diverse therapists, anti-racist practitioners, and reduce the taboo about mental health from historically disadvantaged communities.

This will involve managing, maintaining, and engaging on the following social media platforms: Facebook, Instagram, YouTube, LinkedIn, and TikTok.

The goal is to increase growth by a minimum of 100-200 followers on each platform by the end of the contract.

Seeking Masters level student/previous experience is an asset.

Must have technological knowledge to make clips/videos

*must be available for Tuesday mornings*

Based on the 80 hour time limit which the student will be working for:

1.    Daily Social Media Management (35 hours total): The student will be responsible for the daily posting on all designated social media platforms. Content can be either podcast material clips generated using OpusClip or images small excerpts from my books  (especially related to events in the news or prominent in social media) accompanied by music or animation. This task encompasses creating and scheduling posts, ensuring a steady stream of content aligned with our brand message.

2.    Content Creation and Editing (25 hours total): This involves producing and editing podcasts, video clips or images, alongside crafting engaging descriptions for each post. The focus will be on creating high-quality, relevant content that resonates with our audience.

3.    Engagement and Interaction (10 hours total): The student will actively engage with followers and potential clients, managing responses to comments and messages. This task is crucial for building a community and fostering a positive brand image.

4.    Growth and Engagement Reports (5 hours total): Depending on the student’s work schedule (whether weekly, bi-weekly), the student will provide reports detailing the growth in followers, engagement rates, and insights gained from social media activities.

5.    Final Project Presentation and Reflection (5 hours total): At the end of the project, the student will present a summary of their work, results, and learnings. They will also submit a reflection journal documenting their experiences and growth during the project.

Target: Increase in followers by a minimum of 100-200 on each platform

Schedule

• Week 1: Orientation and Familiarization (15 hours)
• Initial meeting and project briefing (1 hour).
• Reading and familiarizing with the books to understand themes and key messages (10 hours).
• Setting up social media management tools and planning the content calendar (4 hours).

• Week 2: Initial Content Creation and Market Research (15 hours)
• Content creation based on the themes of the books for social media (5 hours).
• Content analysis of previous podcasts and published PDFs
• Engaging with followers and initial interaction (5 hours).
• Research to craft specific target market information for each book (5 hours).

• Weeks 3-4: Content Production and Engagement (20 hours)
• Content creation including posts, images, and video clips (10 hours).
• Regular engagement with followers, responding to comments, and messages (5 hours).
• Mid-project growth and engagement report (5 hours).

• Weeks 5-6: Advanced Content and Targeted Marketing (20 hours)
• Development of more intricate content pieces, such as longer videos or targeted campaigns (10 hours).
• Further refinement of engagement strategy based on follower feedback (5 hours).
• Additional market research to refine target marketing strategies for each book (5 hours).

• Weeks 7-8: Final Content Push and Reporting (10 hours)
• Last round of content creation and scheduling (5 hours).
• Final push on engagement and interaction with the goal of community building (2 hours).
• Final comprehensive growth and engagement report (2 hours).
• Preparation and delivery of the final project presentation (1 hour).

Deliverables:

Weekly content calendars and scheduled posts.

Bi-weekly growth and engagement reports.

Active and responsive social media engagement.

Final comprehensive report including data analysis, marketing effectiveness, and future recommendations.

Final project presentation and reflection journal.

I will have up to a one hour meeting to give relevant information and then there will be 30 minute check ins available when necessary for us to make sure we are on the same page. You will be able to book through my schedule link. I will be available once a week on Tuesdays for meetings and as necessary for clarification.