Sineha Spices aims to increase awareness and interest in Penja White Pepper through an engaging digital campaign. The project involves creating informative and captivating content that educates the audience about the unique qualities and benefits of Penja White Pepper. The team will develop a series of blog posts, social media content, and website designs that highlight the spice's origin, culinary uses, and health benefits. The goal is to create a cohesive and visually appealing campaign that not only informs but also captivates the target audience, encouraging them to explore and purchase Penja White Pepper. This project provides an opportunity for learners to apply their skills in digital marketing, content creation, and design, while working collaboratively to achieve a common objective.

The project deliverables include a series of three blog posts, each focusing on different aspects of Penja White Pepper, such as its history, culinary applications, and health benefits. Additionally, the team will create a set of five social media posts designed to engage and inform the audience. Finally, a redesigned webpage layout will be developed to enhance user experience and effectively showcase the spice's unique attributes. These deliverables will collectively contribute to a comprehensive awareness campaign.