In response to the growing "buy Canada" movement, LOCO BC aims to enhance its leadership in promoting local businesses. The project focuses on developing tools that enable businesses to measure and showcase their local economic impact. By doing so, businesses can better communicate their contributions to the local economy, thereby attracting more consumers who are eager to support local enterprises. The project will also work on improving the connection between consumers and local suppliers, making it easier for consumers to find and support local businesses. The goal is to create a user-friendly toolkit that businesses can use to assess and promote their local impact, ultimately strengthening the local economy and fostering community support. This project provides an opportunity for learners to apply their knowledge in business analytics, marketing, and software development.

The project will assess our current tools, make recommendations on how to enhance/develop tools, and implement changes:

• LOCO BC business directory
• BC Buy Local community and business pages
• Community impact assessment infographic tool
• Other regular marketing materials (BC Buy Local pink dots, posters, etc.)
• New "Buy Canada" marketing materials

Make recommendations for changes to make our tools

• Ask businesses for feedback on our materials
• Reach out to business associations on ways to partner together on our new business-to-business campaign (Amplify Local)

Implement the changes to our tools that can be made in the short-term, and identify future

activities for us to implement in the longer term.