Sineha Spices aims to enhance its digital presence, engagement, and sales through a comprehensive digital communication strategy. The project involves conducting a detailed audit of current digital communication efforts, analyzing data to identify strengths and weaknesses, and implementing strategic plans to optimize digital interactions. Key areas of focus include SEO optimization to improve search engine rankings and social media marketing pitches to increase brand visibility and customer engagement. The project will also explore additional digital marketing materials that can support these goals. By applying classroom knowledge of digital marketing and data analysis, learners will develop a cohesive strategy that aligns with Sineha Spices' objectives.

The project deliverables include a comprehensive digital communication audit report, a strategic plan document outlining SEO and social media strategies, and a set of social media marketing pitches. Additionally, learners will provide a presentation summarizing their findings and recommendations. These deliverables will collectively support Sineha Spices in enhancing its digital presence and achieving its business goals.