Working with Susan Kates and the Inside Innovation team on the Purse Business Launch Plan was an incredibly valuable and enriching experience. The guidance provided throughout the project allowed me to apply my academic learning to a real-world business scenario with purpose and clarity. Susan’s insights into sustainable entrepreneurship and market analysis encouraged critical thinking and strategic planning, which helped strengthen our final business plan. This experience has not only enhanced my understanding of business operations and financial planning but also boosted my confidence in contributing to creative, socially impactful ventures.